Seth Godin: Purple Cow : Jamie Huskisson Blog

Seth Godin: Purple Cow

Posted on February 5th, 2007 in book reviews, purple cow, seth godin

Purple cow book cover Purple Cow is a great book of 1-3 page tidbits accumulating in a book about how to make your idea/business so unique that people have to look at it.

The idea is that if you create a purple cow of a product/business amongst a field of ordinary cows then anyone looking at a cow in that field will see the purple cow above the rest (more often than not).

I found the book a brilliant read and managed to read it in the two days of my train journey to and from London this past weekend. Purple Cow weighs in at a small 145 pages which is small when compared to other books in the business/marketing category. The size of the book immediately raised it to the front of my queue for books to read.

As an inspiring businessman for the future I found Purple Cow to be an essential read and would recommend it to anyone else thinking of starting up a business in the future. That said – this book is just as relevant to the current businessmen of today and everyone should learn to be the Purple Cow in their respective fields.

Seth Godin also has an online blog if you would like to subscribe. You can find it at: http://sethgodin.typepad.com/. His official site is located at: http://www.sethgodin.com

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There are 7 responses to this post so far

David Leggett wrote:

It sounds interesting, and I have seen a few of these sorts of books around. Was there much input on how to actually go about attracting people to look at your ideas, or was it more of a “beat around the bush” approach?

I might invest in this one…

# February 5th, 2007 at 6:33pm
Jamie Huskisson wrote:

It’s about the core approach of the idea. A business book not marketing :)

# February 5th, 2007 at 6:36pm
Antonio wrote:

I hate books! but I love them purple cows, nummy :)

# February 5th, 2007 at 7:40pm
Jorge Quinteros wrote:

Sounds like a very interesting book. I’ll check it out. I love books like these. Something like The Tipping Point or Blink.

# February 5th, 2007 at 11:25pm
0z.k wrote:

I love the kinds of books that teech a lot in just a few pages I recomend “el principito” written by Antoine de Saint-exupery actually i dont know if exist any eanglish version i recomend to anyone who want to learn about life…

# February 12th, 2007 at 12:36pm
Alex wrote:

Thank You

# April 25th, 2007 at 12:26pm
Jamie Huskisson wrote:

UK purchase link: http://www.amazon.co.uk/gp/product/014101640X?ie=UTF8&tag=jhuskiscom-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=014101640X

# July 14th, 2009 at 9:38pm