Purple Cow
is a great book of 1-3 page tidbits accumulating in a book about how to make your idea/business so unique that people have to look at it.
The idea is that if you create a purple cow of a product/business amongst a field of ordinary cows then anyone looking at a cow in that field will see the purple cow above the rest (more often than not).
I found the book a brilliant read and managed to read it in the two days of my train journey to and from London this past weekend. Purple Cow
weighs in at a small 145 pages which is small when compared to other books in the business/marketing category. The size of the book immediately raised it to the front of my queue for books to read.
As an inspiring businessman for the future I found Purple Cow
to be an essential read and would recommend it to anyone else thinking of starting up a business in the future. That said – this book is just as relevant to the current businessmen of today and everyone should learn to be the Purple Cow
in their respective fields.
Seth Godin also has an online blog if you would like to subscribe. You can find it at: http://sethgodin.typepad.com/. His official site is located at: http://www.sethgodin.com
It sounds interesting, and I have seen a few of these sorts of books around. Was there much input on how to actually go about attracting people to look at your ideas, or was it more of a “beat around the bush” approach?
I might invest in this one…
It’s about the core approach of the idea. A business book not marketing :)
I hate books! but I love them purple cows, nummy :)
Sounds like a very interesting book. I’ll check it out. I love books like these. Something like The Tipping Point or Blink.
I love the kinds of books that teech a lot in just a few pages I recomend “el principito” written by Antoine de Saint-exupery actually i dont know if exist any eanglish version i recomend to anyone who want to learn about life…
Thank You
UK purchase link: http://www.amazon.co.uk/gp/product/014101640X?ie=UTF8&tag=jhuskiscom-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=014101640X