Purple Cow is a great book of 1-3 page tidbits accumulating in a book about how to make your idea/business so unique that people have to look at it.
The idea is that if you create a purple cow of a product/business amongst a field of ordinary cows then anyone looking at a cow in that field will see the purple cow above the rest (more often than not).
I found the book a brilliant read and managed to read it in the two days of my train journey to and from London this past weekend. Purple Cow weighs in at a small 145 pages which is small when compared to other books in the business/marketing category. The size of the book immediately raised it to the front of my queue for books to read.
As an inspiring businessman for the future I found Purple Cow to be an essential read and would recommend it to anyone else thinking of starting up a business in the future. That said – this book is just as relevant to the current businessmen of today and everyone should learn to be the Purple Cow in their respective fields.