Seth Godin: Purple Cow

Purple cow book cover Purple Cow Seth Godin: Purple Cow is a great book of 1-3 page tidbits accumulating in a book about how to make your idea/business so unique that people have to look at it.

The idea is that if you create a purple cow of a product/business amongst a field of ordinary cows then anyone looking at a cow in that field will see the purple cow above the rest (more often than not).

I found the book a brilliant read and managed to read it in the two days of my train journey to and from London this past weekend. Purple Cow Seth Godin: Purple Cow weighs in at a small 145 pages which is small when compared to other books in the business/marketing category. The size of the book immediately raised it to the front of my queue for books to read.

As an inspiring businessman for the future I found Purple Cow Seth Godin: Purple Cow to be an essential read and would recommend it to anyone else thinking of starting up a business in the future. That said – this book is just as relevant to the current businessmen of today and everyone should learn to be the Purple Cow Seth Godin: Purple Cow in their respective fields.

Seth Godin also has an online blog if you would like to subscribe. You can find it at: http://sethgodin.typepad.com/. His official site is located at: http://www.sethgodin.com

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Comments:

  1. It sounds interesting, and I have seen a few of these sorts of books around. Was there much input on how to actually go about attracting people to look at your ideas, or was it more of a “beat around the bush” approach?

    I might invest in this one…

  2. It’s about the core approach of the idea. A business book not marketing :)

  3. I hate books! but I love them purple cows, nummy :)

  4. Sounds like a very interesting book. I’ll check it out. I love books like these. Something like The Tipping Point or Blink.

  5. I love the kinds of books that teech a lot in just a few pages I recomend “el principito” written by Antoine de Saint-exupery actually i dont know if exist any eanglish version i recomend to anyone who want to learn about life…

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