Sign up to learn more

“We love freelancers, to find out why, sign up for free to learn more”
“We can offer you the best extreme ironing forum on the planet, sign up to learn more”
“This service will rock your knickers off, sign up to learn more”

Why do certain sites suggest you sign up to learn more about the service? In an age of open information and tour’s to anything that’s worth signing up for, it’s time all sites adapted these techniques to give power to their statements.

I want an extreme ironing forum and you say your forum is the best, give me five reasons why to back up your statement and you’ve probably sold me. Tell me to sign up to learn why, and I’ve gone onto the next forum in the search results list.

"When subscribing 90% of people said they immediately looked better amongst their peers."

Anyone have recommendations for a PHP ecommerce script with an easy to template system? I keep finding scripts with 100-150 files to cover!