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Book review: Controversy Creates Cash
I’ve just finished reading the brilliant book that is Controversy Creates Cash, written by Eric Bischoff with the help of Jeremy Roberts. The book is a autobiography, business and wrestling book all in one. It’s a fantastic read, especially if you grew up during the peaks of WCW and WWE during the ‘Monday Night Wars’.Not only is it a great insight into how the Turner Broadcasting/Time Warner and subsequent AOL/Time Warner mergers did nothing but slowly destroy WCW from the inside, but also a great insight into how it effected the product and the constraints it placed on what was at the time the top product in wrestling. Eric speaks honestly about a lot of things from his starting out in the wrestling industry to his first time stepping onto the WWE stage as RAW’s new general manager.
What’s inspiring about the book is the complete (and sometimes blind) passion that Eric has for the wrestling business and how this drove his success and made him a multi-millionaire at the end of his WCW contract. How it took him to the top of the wrestling industry and how he was shocked to learn just how much work Vince McMahon did at the WWE.
Anyone who grew up watching either WCW or the WWF during the monday night wars should read this book. Not only does it teach you a lot about the business, but gives insight that only Eric Bischoff could provide whilst giving a behind the scenes view on just what made WCW the company to watch during that period, and just what stopped a company that was seemingly unstoppable.
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You pick the review for this month
I’m in the last chapters of several books that I can’t seem to finish, so I thought i’d put it up for vote and see which one you guys want to hear about this month.
The choices:
- I, Woz: Computer Geek to Cult Icon: Getting to the Core of Apple’s Inventor
- The Rules of Wealth: A Personal Code for Prosperity
- How to Be an Entrepreneur: The Six Secrets of Self-Made Success
I’m reading several ‘coding books’ but I’d prefer to write about these in general articles rather than single reviews that wouldn’t be all that interesting. Feel free to comment with your choice out the three and I’ll take note of it :)
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January book review: Purple Cow
Purple Cow is a great book of 1-3 page tidbits acculminating in a book about how to make your idea/business so unique that people have to look at it.The idea is that if you create a purple cow of a product/business amongst a field of ordinary cows then anyone looking at a cow in that field will see the purple cow above the rest (more often than not).
I found the book a brilliant read and managed to read it in the two days of my train journey to and from London this past weekend. Purple Cow weighs in at a small 145 pages which is small when compared to other books in the business/marketing category. The size of the book immediately raised it to the front of my que for books to read.
As an inspiring businessman for the future I found Purple Cow to be an essential read and would recommend it to anyone else thinking of starting up a business in the future. That said - this book is just as relevant to the current businessmen of today and everyone should learn to be the Purple Cow in their respective fields.
Seth Godwin also has an online blog if you would like to subscribe. You can find it at: http://sethgodin.typepad.com/. His official site is located at: http://www.sethgodin.com
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