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Pants to Poverty win early in social media campaign against Bayer Crop Sciences
For the months of June/July and early August I’ve been working late hours after work and weekends on a social media campaign for one of my favourite clients Pants to Poverty. The campaign involved several things:
- Facebook, Twitter, YouTube and Flickr presences for Pants to Poverty
- A slimmed down version of the site, with focus on quality and ease of use over quantity
- Giving core advice on placement of Pants to Poverty around the web and bettering the website wherever possible
- A collaboration with the excellent Leo Burnett agency on the Panteater viral campaign. (see also: Die Suckers and My Friend Martha)
- The Bad Pants Amnesty, focusing on getting Bayer Crop Sciences to stop the production and distributing of the endosulfan pesticide
- Sell more fabulous, fair trade, Pants to Poverty Pants
I’m a passionate fan of Pants to Poverty pants and have been ever since they were a client of Rolled Limited, of which I was formally Managing Director. Their pants are great (and comfortable), the message is brilliant and the campaigns and activities they are constantly pushing are always inspiring looking from the outside inwards.
Allow me to take a minute to explain the Bad Pants Amnesty campaign. Pants to Poverty are seeking to get Bayer Crop Sciences to stop producing and distributing the pesticide endosulfan. This is a banned in Europe and 62 countries, yet Bayer Crop Sciences (a major European brand) are still producing it. To learn more about the effects this pesticide has had on others, please read the Bad Pants Amnesty page on Pants to Poverty or watch the video here for visuals on the effects it has had on others.
A couple of weeks ago I was informed by Ben Ramsden, Pants to Poverty CEO, that only one week into the campaign launching a huge victory had taken place. Bayer Crop Sciences have announced they are to stop producing and distributing the pesticide endosulfan!
This is excellent news and I am eager to see who Pants to Poverty switch their sights to next in their Bad Pants Amnesty campaign.
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