The idea is that if you create a purple cow of a product/business amongst a field of ordinary cows then anyone looking at a cow in that field will see the purple cow above the rest (more often than not).

I found the book a brilliant read and managed to read it in the two days of my train journey to and from London this past weekend. Purple Cow weighs in at a small 145 pages which is small when compared to other books in the business/marketing category. The size of the book immediately raised it to the front of my queue for books to read.

As an inspiring businessman for the future I found Purple Cow to be an essential read and would recommend it to anyone else thinking of starting up a business in the future. That said – this book is just as relevant to the current businessmen of today and everyone should learn to be the Purple Cow in their respective fields.

Seth Godin also has an online blog if you would like to subscribe. You can find it at: http://sethgodin.typepad.com/. His official site is located at: http://www.sethgodin.com

Tags: book reviews, purple cow, seth godin

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